How to Decarbonize the Global Economy in 15 Years: A RethinkX Guide for COP26

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Sep 27, 2021

Decarbonizing the global economy at first glance looks like an overwhelming task, given that greenhouse gas (GHG) emissions come from everywhere – every product, technology, industry, service, and sub-sector. But at RethinkX, based on our insights into the interface between societal change and technology disruptions, we have found that this …

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Air pollution endangers billions, but a handful of technologies can make air clean again this decade - You would probably not willingly drink contaminated water or eat…  
At UN climate summit, we must choose clean prosperity or climate catastrophe - As our world leaders prepare to gather at the UN…  
Despite Growing Extinction Risk, This is How Whales Could Flourish Like Never Before - North Atlantic right whales face an increasing risk of extinction…  
The Fermentation Led Disruption of Citric Acid - What do the marmalade you put on your toast and…  
Sweet Saccharine: Could sweet protein disrupt sugar? - Sugar is one of the world’s most glorious ingredients. Deliciously…  

Rethinking Humanity (latest book)

We are on the cusp of the fastest, deepest, most consequential transformation of human civilization in history.

The Social License

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Oct 6, 2020

Public perception can be a fickle thing. Behaviours, products, practices and technologies go in and out of favour all the time, and over the years, the morals and values of the majority change. Social acceptance of homosexuality, women voting, or racial integration was once deemed unimaginable but is now ubiquitous …

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Precision Fermentation and the Disruption of the Palm Oil Industry

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Sep 30, 2020

How do chocolate goodies keep their sheen and creamy texture, even while sitting on store shelves? Increasingly, the answer is palm oil (and palm kernel oil), the world’s most widely consumed vegetable oil[1]. In our report Rethinking Food and Agriculture 2020-2030, we discuss how precision fermentation (PF) is rapidly improving …

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The Roadmap to Disruption and Market Opportunities

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Sep 9, 2020

There is a roadmap to the disruption of food. Here we explore some of the market opportunities for disruption and what these first products will look like.

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