Rethinking Transportation

The Social License

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Oct 6, 2020

Public perception can be a fickle thing. Behaviours, products, practices and technologies go in and out of favour all the time, and over the years, the morals and values of the majority change. Social acceptance of homosexuality, women voting, or racial integration was once deemed unimaginable but is now ubiquitous …

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Motor Car Allure

Is the allure of the motor car starting to fade?

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Jun 11, 2018

Americans love their cars. Have done since the first Model T Ford rolled off the production line back in 1908. By the mid-20s, more than 20 million were registered in the US.

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Zero Emission Miles

Zero emission miles: How to decarbonize road transport quickly and cheaply

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Mar 26, 2018

In my last blog, I talked in some detail about the need for leaders to rethink their road transport climate policy. This involves focusing on zero-emission miles (ZEMs) rather than zero-emission vehicles (ZEVs).

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Zero Emission Vehicles

Zero emission miles not zero emission vehicles: Why leaders are driving climate policy in the wrong direction

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Mar 21, 2018

Policymakers the world over are waking up to the power of electric road transportation. The problem is, they’re focusing on the wrong metrics.

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I Love My Car

I love my car… but not that much

By
Oct 31, 2017

Like it or not, autonomous cars are coming right around the corner, and even the most committed motorheads will soon see the (electric) light.

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How Many Cars Do We Need

How many cars do we actually need?

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Jun 14, 2017

RethinkX believes that within 10 years of widespread approval of autonomous vehicles, the vast majority of the population will give up individual ownership of vehicles for transportation as a service, provided by on-demand electric autonomous vehicles owned and operated by fleets.

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A Million Mile Car

Why would you build a million-mile car?

By and
May 11, 2017

It wouldn’t be a selling point for most consumers who average just 10k miles per year in their cars. Who wants a car that lasts 100 years? Could you imagine an advert for a car that lasts forever?

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Planes Trucks & Automobiles

Planes, trucks and automobiles – the future is not what is used to be

By and
May 3, 2017

In 1911, Ferdinand Foch, the supreme commander of the Allied Forces during World War I, once famously said, “Airplanes are interesting toys, but have no military value.”

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