The Impact of Covid-19 on Food – Part 1: The Collapse of the Old
In Rethinking Food & Agriculture, published in 2019, we predicted that there will be 50% fewer cows in the US by 2030 and that by 2035 the livestock industry will be all but bankrupt.
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The power of disruption: Winners take it all
Tony Seba’s virtual stock portfolio, created 15 years ago and containing some of the most disruptive companies of the 21st century, has returned more than 2,500%, outperforming the market by 10x.
Precision fermentation is nothing new and it’s here to stay
We believe precision fermentation (PF) will account for more than half of protein production by 2030. Quite understandably, some of you have asked where this technology has come from and whether PF proteins are natural or safe to eat.
Precision Fermentation: What exactly is it?
Since the release of our report Rethinking Food and Agriculture 2020-2030, some of you have asked us to clarify and spell out exactly what precision fermentation (PF) means – what it is, what it isn’t and how it works.
Is the allure of the motor car starting to fade?
Americans love their cars. Have done since the first Model T Ford rolled off the production line back in 1908. By the mid-20s, more than 20 million were registered in the US.
Zero emission miles: How to decarbonize road transport quickly and cheaply
In my last blog, I talked in some detail about the need for leaders to rethink their road transport climate policy. This involves focusing on zero-emission miles (ZEMs) rather than zero-emission vehicles (ZEVs).
Zero emission miles not zero emission vehicles: Why leaders are driving climate policy in the wrong direction
Policymakers the world over are waking up to the power of electric road transportation. The problem is, they’re focusing on the wrong metrics.
I love my car… but not that much
Like it or not, autonomous cars are coming right around the corner, and even the most committed motorheads will soon see the (electric) light.
How many cars do we actually need?
RethinkX believes that within 10 years of widespread approval of autonomous vehicles, the vast majority of the population will give up individual ownership of vehicles for transportation as a service, provided by on-demand electric autonomous vehicles owned and operated by fleets.
Why would you build a million-mile car?
It wouldn’t be a selling point for most consumers who average just 10k miles per year in their cars. Who wants a car that lasts 100 years? Could you imagine an advert for a car that lasts forever?