brad

Bradd Libby

Bradd Libby is responsible for our complex systems analysis and modeling. Prior to RethinkX, he worked for DNV GL, an engineering consultancy dedicated to health, safety, and environmental risk mitigation. He spent several years there designing and building scientific equipment for use in the Arctic and studying the effects of climate change on industry, agriculture, and cities. He has been professionally involved in using computer simulation, including System Dynamics and Monte Carlo simulation, to understand complex systems for more than two decades. Bradd has a PhD in Chemical Engineering from the University of Massachusetts at Amherst.

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From This Author

A mother hugging a baby

Oral Contraception Doubled the Sales of Ballpoint Pens (The Pattern of Disruption, Part 9)

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Oct 25, 2022

Russell Marker was a man who was good at finding answers and, in late 1941, he found in the book of a botanist friend an answer he had been seeking for a long time. Dioscorea mexicana, or the Mexican yam, is found throughout Mexico and down to Panama and can …

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a coffee cup filled with plastic pens, mostly Bic Cristal pens

Rocket to the Cristal (The Pattern of Disruption, Part 8)

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Oct 14, 2022

By all accounts the crowds were buzzing with excitement one day in late October 1945 at Gimbels department store, located in Manhattan near the Empire State Building, to see the shiny new “Reynolds Rocket”. With a silver-plated steel body and refillable chamber, an estimated five thousand people showed up on …

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An image of a future Sri Lanka

Clean technology disruptions can springboard Sri Lanka from economic collapse to unthinkable prosperity

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Jul 26, 2022

Sri Lanka is deeply embroiled in a crisis. Fuel shortages have led to protests. Food protests have led to riots. The President fled the country and then resigned by email. A new President was just elected on Wednesday, July 20, but he is no outsider – he has been Prime …

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a woman wearing a silk kimono robe

Dropping Silk Stockings Created an Oral Health Revolution (The Pattern of Disruption, Part 7)

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Jun 30, 2022

For most of human history, it was not routine for people to brush their teeth. But by the 1960s, majorities of most Western countries had a daily oral hygiene routine. Because oral hygiene is so central to wider health, the mainstreaming of dental care had a huge impact on the …

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feast

The Shipping Container Disruption Helped End Famines (The Pattern of Disruption, Part 6)

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Apr 25, 2022

Images from Unsplash by Spencer Davis and Avel Chuklanov   The basics of life – energy, minerals, water, food – are not evenly distributed around the world, so peace and prosperity depend strongly on the ability to move goods and people quickly and cheaply. That’s how a seemingly obscure technology …

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The Coming Global Fertilizer Crisis – and How to Solve it (The Pattern of Disruption, Part 5)

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Mar 24, 2022

A global food crisis is looming, with high natural gas prices driving up the cost of ammonia fertilizer and the war in Ukraine threatening this year’s crops from both there and Russia. The consequences of mishandling this crisis could be dire. Research by complexity theorist Yaneer Bar-Yam suggests that high …

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The Disruption of Slavery Unveils Fastest Path to End Today’s Wars (The Pattern of Disruption, Part 4)

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Mar 7, 2022

We are now at a crossroads in history, and no path forward looks pleasant. The war in Ukraine is killing innocent civilians, disrupting lives, and shaking the markets in energy, food and other commodities, making us wonder how we let ourselves become so complacent in trading with Russia, whose government …

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How Synthetic Industries Replaced Natural Sources and Transformed the World (The Pattern of Disruption, Part 3)

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Feb 23, 2022

  When people figure out how to do something that previously only nature had done, this new technology can completely transform the possibility space for a sector while making old ways of doing things obsolete – and all in a surprisingly short period of time. While the time can be …

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Emmanuel Macron, the President of France

France is Forgetting the Most Powerful Force in the Universe (The Pattern of Disruption, Part 2)

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Feb 17, 2022

Europe is amid an energy crisis of epic proportions, with a shortage in the supply of fossil fuels causing painfully high energy prices. And today, French President Macron wants to revitalize nuclear to solve this challenge. But if you understand the pattern of disruption, you will see why this might …

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