About RethinkX


What We Do

RethinkX is an independent think tank that analyzes and forecasts the speed and scale of technology-driven disruption and its implications across society. We produce compelling, impartial, data-driven analyses that identify pivotal choices to be made by investors, business, policy and civic leaders.



To facilitate a robust global conversation about the threats and opportunities of technology-driven disruptions, and highlight choices that could lead to a more equitable, healthy, resilient and stable society.




RethinkX’s framework, models and analyses help leading decision makers in finance, business, technology and government make better informed decisions to create the foundation for a new operating system for humanity.



About the project

We focus on understanding the dynamics and the systemic nature of disruption across key market sectors.

RethinkX uses the Seba Technology Disruption Framework™ to capture the interactions between technology, business models and market forces to forecast the scope, speed and scale of technology-driven disruption and its implications across key market sectors.


Our Funding

RethinkX is funded by its founders James Arbib and Tony Seba and with grants from Tellus Mater an independent philanthropic foundation founded by James Arbib that is dedicated to exploring the impacts of disruptive technology, and its potential for solving some of the world’s most challenging problems.

Other sources of funding include paid speaking events and book royalties for Rethinking Transportation, the first in a series of reports, that is available for purchase in paperback on Amazon.com, and is free to download in PDF format from the RethinkX.com website.

“It is, of course, just one of many visions of the future, but it’s a thoughtful one, and quite a bit of it rings true. ”

— The Car Connection, May 2017

“[The RethinkX authors] really nailed it…Whether all that can happen as fast as they say is another matter. But it might.”

— Professor Ugo Bardi of the Department of Earth Sciences at the University of Florence