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ENERGY

100% solar, wind and battery energy is possible anywhere

The SWB Superpower disruption will create energy independence, resilience and superabundance.

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TRANSPORT

Autonomous, electric vehicles owned by fleets, not individuals

The Transport-as-a-Service disruption will transform transportation forever.

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FOOD & AGRICULTURE

Healthier, cheaper and tastier. The novel food disruption is here.

Explore Precision Fermentation and Cellular Agriculture in depth.

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HUMANITY

Race to the top as technology breakthroughs could transform our societies at speed.

Decision-makers must remove barriers to this new system.

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CLIMATE IMPLICATIONS

Eight technologies can mitigate three-quarters of global emissions.

Implementing these technologies would solve our greatest climate problems.

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RETHINKING HUMANITY

Five Foundational Sector Disruptions, the Lifecycle
of Civilizations, and the Coming Age of Freedom.

Explore our book on Rethinking Humanity.

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RETHINKX FEATURE

HUMANOID ROBOTS: The disruption of labor by humanoid robots

Vehicles disrupted horses on our roads within 15 years. The disruption of physical labor performed by humanoid-form robots means that this time, we are the horses.

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We are on the cusp of the fastest, deepest, most consequential transformation of human civilization in history.

— TONY SEBA & JAMES ARBIB, RETHINKX COFOUNDERS
MEET OUR FOUNDERS

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Energy

Solar, wind and battery (SWB) technology will disrupt coal, oil and gas energy systems by 2030. Overbuilding SWB leads to SWB Superpower, which is superabundant, near-zero marginal cost energy, accessible anywhere on the planet.

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Transportation

Electric Vehicles (EVs) will disrupt combustion engine vehicles over the 2020s, and fleet owned and operated autonomous EVs (A-EVs) will then replace current transportation options in a model we call Transport-as-a-Service. On demand, low cost, zero-emissions, electric transportation for all.

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Food & Agriculture

Proteins created through Precision Fermentation and Cellular Agriculture technology will disrupt our food & agriculture sectors, starting with the dairy industry. Soon, our food, materials and medicines will be produced in bio-reactors by fermenting a single plant or animal cell.

 

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Humanity

Humanity is in the midst of a phase change disruption. We can choose to embrace the disruptions occurring across the six foundational sectors of our global economy, simultaneously solving every major problem we face and bringing prosperity and abundance to all, or collapse and follow the fate of every other civilization before us. The choice is ours.

 

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RethinkX Climate Advice for Decision Makers 12-min

Climate Implications

Three-quarters of global greenhouse gas emissions can be mitigated by eight key technologies that are either already at market and able to be scaled immediately, or are ready to begin being deployed to market. It is up to us to decide whether or not we deploy these technologies worldwide rapidly enough to avoid dangerous climate change.

 

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RethinkX Disruption & The Great Transformation 9-min

Disruption

Disruptions happening now across the six foundational sectors of our global economy will change the fabric of our civilization over the next decade, and solve some of our greatest problems. Learn more about disruption, and how we use our Seba Technology Disruption Framework to predict change and transformation.

 

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RethinkX has been consistently accurate in predicting the speed and scale of technological disruption

We use the Seba Technology Disruption Framework to predict change across global sectors. We have been correct for 15 years. 

 

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“It’s not easy to blow my mind. But earlier this week, I sat down and read a research report by RethinkX. I’ve been picking up the pieces of my consciousness ever since. I’m now convinced that I — and you — will probably never buy another car again. Ever.”

— THE MOTLEY FOOL, JUNE 2017
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Rethinking Humanity

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